Listening to evolve: opinion survey 2010

  • Your Opinion, the third opinion survey conducted in 2010
  • More than 75% of the participants expressed a favourable or highly favourable opinion in regard to Pirelli Image, company management of health and safety, empowerment,internal communication, social and environmental responsibility, acceptance of gender, culture and age differences and engagement

Pirelli introduced the Group mood survey in 2005.

Your Opinion, the third opinion survey conducted in 2010 – the previous one was carried out in 2008 – involved all Group executives, cadres and white collar staff, and was extended to blue collar workers throughout South America. By asking specific questions in the local language, the survey aimed to obtain feedback from employees in order to promote activities and projects for continuous improvement of both management and business.

The response rate in the staff area was particularly satisfying, at 78%. This manifests a strong desire to communicate with the company and inform management of personal opinions.
The results of the survey, which have been consolidated at the Group level, were encouraging overall. Improvements were realised in all the analysed categories as compared with the previous survey, and in most cases the positive difference was significant.

The most important results reveal the strong sense of belonging to the Group, a high level of knowledge and expertise regarding company services and products, and they also testify to a good level of internal operating efficiency. More than 75% of the participants expressed a favourable or highly favourable opinion in regard to Pirelli Image, company management of health and safety, empowerment, internal communication, social and environmental responsibility, acceptance of gender, culture and age differences and engagement.

During the summer, local management began disseminating local and global results in the various organisational units and in the various countries. Each country and organisational unit then launched a plan for local action to improve the areas that were less positive, to be carried out in subsequent months and throughout 2011. Actions at the Group level were also identified: some of these were initiated in 2010, while others were scheduled for 2011.

In view of realising maximum involvement and transparency periodic updates will be provided in 2011 on the progress made with the actions defined here.

OPINION SURVEY 2010 - latin America

A similar opinion survey was conducted in 2010 amongst the blue collar employees at Pirelli plants in Latin America (Brazil, Argentina and Venezuela). The survey, distributed in paper format, covered a statistically representative sample of the population in the three countries, for a total of 2,334 people.
The strengths mentioned by the survey respondents included the Group’s image, its level of engagement, pride in the products and services offered to customers and sustainability. Rewarding and the relationship with one’s direct supervisor are mentioned as some of the areas in which improvements could be made.

The results were presented to management in Argentina, Brazil and Venezuela, and then distributed to local employees. Local plans for specific action improvements at each plant are currently being implemented.