Knowing Pirelli: Employer Branding activities

  • In 2010, the Group operated also in new media that are closer to the ways in which youths communicate
  • Pirelli won the first edition of the Lundquist Employer Branding Online Awards qualifying as number one in Italy in online communication of employer branding

Employer branding activities are aimed at offering ad hoc occasions for orientation, in support of students and new university graduates, and to hire candidates to meet company requirements. In 2010, the Group operated not only on traditional and consolidated channels (like Career Days, Career Books, instructorships and testimonials by managers in university lecture halls, orientation meetings, visits to universities, sponsorships of training schools and masters...) but also in new media that are closer to the ways in which youths communicate with each other, such as social networks.

Several projects with an international scope continued in 2010, including:

  • POLITONG: programme for collaboration between the Milan Polytechnic and Turin Polytechnic and Tongji University in Shanghai; 
  • BOCCONI MERIT AWARDS: financing of scholarships for the best students (Italian and foreign) matriculating at the Bocconi University;
  • COLLABORATION WITH THE UNIVERSITY OF CRAIOVA: IT research project; 
  • COLLABORATION WITH THE CHINESE UNIVERSITY IN SHANDONG: R&D research project.

The web is one of the key tools for talent attraction and employer branding tools. The content and communication style of the “Career” section of www.pirelli.com has been revised, to achieve maximum clarity and transparency. Thanks to these efforts, the section was awarded the gold medal as the best Italian corporate site for employer branding (Employer Branding On line Awards – Lundquist).