Listening, Employer Branding, Training and Development

In 2010, the theme of the year at Pirelli was Listening, with the third Group Opinion Survey, in which 78% of the white collar staff participated. This survey led to important change management actions.

The year was also characterised by sharp growth in training activities, as well as extension of the performance management process, enhanced by skills mapping, to all affiliates.

The Leadership project was launched in 2010. This is a programme for revision and distribution of the new Group managerial programme to encourage development of different types of behaviour by managers that are more consistent with the firm’s current strategies and classifiable in three parallel areas of action: business management, human resource management and change management.

Employer branding activities also continued at full pace.