Principal international commitments for Sustainability

  • Chairmanship of ETRMA – European Tyre and Rubber Manufacturers Association
  • WBCSD – World Business Council for Sustainable Development
  • Partnership with the European Occupational Safety and Health Agency (EU-OSHA)
  • Participation in the European Alliance for CSR and CSR Europe
  • Signing of the Cancun Communiqué

Some of the main commitments made by Pirelli worldwide are illustrated hereafter. The list does not include the numerous activities and agreements existing at the local level with Group affiliates.

Chairmanship of ETRMA – European Tyre and Rubber Manufacturers Association

Under the chairmanship of Francesco Gori, CEO and General Manager of Pirelli Tyre and serving his second threeyear term as ETRMA Chairman, ETRMA worked intensively during 2010 in response to unprecedented regulatory changes in Europe, in order to complete drafting of the exact procedures for the implementation of new regulations.

More specifically, in order to implement the following initiatives taken by the European Commission for environmental protection, road safety and enhanced competitiveness:

  • regulation of the general safety of vehicles and tyres, under which the tyre industry must make a major commitment to tyre noise abatement, improved performance on wet road surfaces and reduced fuel consumption;
  • regulation of energy efficiency, which will require that tyres be sold with disclosure of information about the energy efficiency, road hold on wet surfaces and noisiness of tyres to buyers.

The Association, with the institutional support of the Group, is the principal partner of EU institutions for the development of the mandatory procedures for implementation of regulations, with the aim of harmonising their adoption in all EU countries. In parallel, ETRMA stimulates those countries to develop policies for monitoring tyre compliance in the EU market with EU regulations.

It also plays an active role in drafting the new “Europa 2020” strategy, aimed at defining EU economic and social measures for the next decade.

Three years after signing the European Road Safety Charter, which contains a commitment to halve the number of highway accident deaths by 2010, the ETRMA safe driving and sustainable mobility campaign continued.

Finally, ETRMA is successfully promoting sustainable practices for the management of end-of-life tyres, which has enabled Europe to recycle more than 95% of its tyres.

WBCSD – World Business Council for Sustainable Development

Pirelli actively participated in the WBCSD – World Business Council for Sustainable Development once again in 2010. Headquartered in Geneva, this is an association of about 200 international companies based in over 30 countries that have made a voluntary commitment to link economic growth to sustainable development.

Pirelli Tyre is an active member of the Tire Industry Project, the project launched in 2005 to identify, from a sustainable development perspective, the potential impact on health and the environment of the materials associated with the manufacture and use of tyres. This project focuses on raw materials and tyre debris. It aims to further the development of knowledge and devise a new industrial approach that will not only meet but even anticipate the challenges of sustainable development.

The group members have also published a new manual for end-of-life tyre management. It is a compendium of best practices collected from around the world, to promote the recycling and reuse of tyres as a resource (secondary raw material) in emerging countries. This will make it possible to reduce the use of raw materials and environmental impact that this involves.

Partnership with the European Occupa tional Safety and Health Agency (EU-OSHA)

104-1.gifIn 2010 Pirelli joined the “Safe and Healthy Workplaces” campaign of the European Occupational Safety and Health Agency (EUOSHA). The 2010-11 campaign, launched on April 28, 2010 by the European Commissioner for Labour, Social Policy and Integration, László Andor, is based on the theme of “Safe maintenance” and aims to reduce workplace accidents tied to maintenance practices. The campaign calls for conferences, seminars, workshops and training sessions for blue collar workers and all the stakeholders involved in maintenance work, especially in those sectors where workers are more exposed to hazards, such as construction, agriculture and chemicals. One of the activities promoted by the Group was the organisation of the HSE Pirelli international meeting held in Turkey, in which participated the EU-OSHA delegation and various activities of good maintenance practices.

“It is estimated that 20% of the occupational accidents in Europe are connected with maintenance practices. In certain sectors, half of the accidents are caused by inadequate maintenance” said Jukka Takala, director of the European Occupational Health and Safety Agency. “This is why it is fundamental for maintenance to be performed correctly, especially if workers’ health and safety are at risk.” Another activity sponsored by the Group was the international HSE Pirelli 2010 meeting, held in Istanbul and at the Izmit Tyre and Steel Cord plants from November 9th to 12th, 2010. In a context for sharing methods and best practices, classroom lessons and workshops at plants, the meeting was attended by Heike Klempa, the head of communication at the European Occupational and Safety Agency, who presented values and objectives of the “Safe Maintenance” campaign.

This was Pirelli’s second partnership, after the one based on “Risk Assessment” in 2008-2009, which aimed to promote a participatory approach to risk assessment, based on consultation and participation by everyone present at the workplace.
With the participation of over 30 countries and about 4 million pieces of informational material distributed in all the official languages of the European Union, the European campaign has become one of the biggest annual public awareness initiatives.
More details about the campaign and commitments made by the Group can be found at:

Participation in the European Alliance for CSR and CSR Europe

Pirelli’s participation in the European Alliance, formalised in 2007, is based on its full acceptance of the role of sustainability as a strategic and competitive way to manage a company. So far, Pirelli’s commitment to the initiative promoted by the European Commission in Brussels to encourage the spread and exchange of the best sustainability practises amongst businesses has been expressed through its active participation in the Alliance’s European Laboratories, coordinated in Italy by the Sodalitas Foundation.
In 2009 the Multiculturalism Workshop created the toolkit Multiculturalism, an Asset for Business. A Comparison of Experiences and Programmes: Stimulus for Improvement of Company Life, presented in Milan on October 27th, 2009 by Pirelli and the other companies that co-authored the book, together with UNAR-National Office against Racial Discrimination, during the conference “Diversity Management: an Asset for Business.” The Equal Opportunities Workshop held in 2008 produced a toolkit entitled Practising Gender Equality in Careers, which was presented in Brussels on June 19th, 2008 at the CSR Europe General Meeting.
Attention remained focused in 2010 on the topics and workshops of CSR Europe, with a focus on diversity, responsible management of the supply chain, initiatives in favour of the internal community, planning and improvement of initiatives in favour of the external community.

Signing of the Cancun Communiqué

105-1.gifIn 2010 Pirelli signed the Cancun Communiqué, an initiative sponsored by the British entity Prince of Wales’s Corporate Leaders Group on Climate Change and supported by over 500 firms worldwide. This programmatic document, to be presented at the next United Nations Climate Change Conference in Cancun, asks UN members states to implement strict energy policies, capable of generating efficiency in all sectors to promote human health and environment respects.

At the United Nations Climate Change Conference on Bali in 2007, Pirelli Tyre had already endorsed the Bali Communiqué together with 150 international firms. This document promotes the development of concrete strategies through joint action by governments on a comprehensive global climate accord. Afterwards, Pirelli Tyre signed the Copenhagen Communiqué in 2009, which required development of new policies – particularly for control of CO2 emissions – to address the pressing issue of climate change.