Social solidarity, education and training and health

Among the company initiatives:

  • Italy:
    - "Emergency" support, assistance to the civil victims of war worldwide
    - “Dialogue in the Dark”, promoting the active role of blind people in society
  • Brazil: "Projeto Santa Cruz", assistance to handicapped children, teenagers and youths
  • Turkey: support two schools near the production plant at Izmit, Türk Pirelli Primary School and Türk Pirelli High School.
  • Mexico:Pirelli supports the Fundacion Teleton, for rehabilitation of disabled children
  • Haiti: "My time for Haiti", working hours donation by Pirelli employees
  • Haiti: "My time for Haiti", donazione di ore del proprio lavoro da parte dei dipendenti Pirelli


The Group’s support for social solidarity has deep roots. It dates back to the very birth of an enterprise that immediately confronted the most diverse situations around the world on its own path towards internationalisation. This is the case of Emergency, an Italian humanitarian association that provides assistance to the civil victims of war worldwide and of which Pirelli is one of the founding members.

Group support for the Milan Institute for the Blind continues. Through the exhibition “Dialogue in the Dark”, it disseminates the culture of integration, promoting the active role of blind people in society, breaking down prejudices and psychological barriers. Thanks in part to the support of Pirelli, the Institute was able to flank new activities with the now historic exhibition. Theatre, dinners, tactile exhibitions and experimental theatre performances in the dark were held with over 60 blind persons. This activity has enjoyed increasing public participation and involvement since 2005. In Brazil, where the Group has been historically active with social initiatives, support for the “Projeto Guri” continued. This project offers musical instrument and singing lessons to 200 children from disadvantaged families.

Pirelli also supports the “Projeto Santa Cruz”, which offers assistance to handicapped children, teenagers and youths, with diagnosis, rehabilitation and assistance for social integration in São Paulo. At Campinas, the site of a factory, Pirelli supports FEAC, a federation of 600 regional welfare institutions, in carrying out their administrative and financial obligations. In 2010 Pirelli contributed to remodelling of the Hospital Pequeno Principe a Curitiba, the largest paediatric hospital in Brazil, and supported the Aliança da Misericordia in São Paulo for the care of about 150 needy youths and children. Other assistance was given to two day care centres, Asilo Nido Dr. Klaide in Santo André and AMIC in Campinas, in addition to the schools Educandario Imaculado Coracao de Maria in Amélia Rodrigues, and Scuola Cajueiro a Alter do Chao in Amazonia.

The Group is committed to improving the life of needy and disadvantaged people not only in Italy and Brazil, but also in numerous areas around the world. In Turkey, it supports the ZICEV foundation for education and protection of mentally handicapped children, by assuming certain structural maintenance costs. Over the years, it has founded and helps support two schools near the production plant at Izmit, Turk Pirelli Primary School and Turk Pirelli High School.

In Argentina, Pirelli sponsored the paediatric ward of the Heroes de la Maldivia hospital and the marathon held by the Italian Hospital in Buenos Aires, collecting money for maintenance of the medical centre. In the United Kingdom, donations in 2010 were made to Queens Hospital Burton (for equipment), St Giles Hospice, Marie Curie Cancer Care, Western Park Hospital, Transaid (for Tanzania), Alzheimers Society, Community Projects Carlisle (for homeless youth), Teenager Cancer Trust, Diabetes UK, Eden Valley Hospice, Newcastle Children’s Cancer Fund, Children in Need, and others.

In Mexico, Pirelli supports the Fundacion Teleton, an important social project for rehabilitation of disabled children. In Romania, Pirelli assumed responsibility for the dental care of 110 children through the Overland for Smile project, in addition to the major programme for support of the Slatina Hospital, which includes the training of medical personnel at Niguarda Hospital in Milan. Other activities in Romania in 2010 included donations made for medical equipment to the Fundatia Dan Voiculescu Hospital, for the Don Orione physiotherapy centre, and to the IMSAS for medical support. Major scholarships are awarded to the children of employees, needy and worthy individuals in the local communities and directly or indirectly through Rotary Clubs, to local universities in many countries including Italy, Romania, Turkey, Venezuela and others. In Romania, Pirelli funded technical training helpful for landing a factory job, while in the United Kingdom, the “Chance to Shine” programme enables several youths to enter the working world.

Special mention must be made of major initiatives in which Pirelli employees directly participate with their efforts and commitment. In Mexico, they support “Casa Hogar” of the Fundacion Familiar Infantil I.A.P., a social project that addresses the basic needs of children whose parents are jailed. Group employees make donations and visit them regularly. In Argentina, all paper used in the factory is collected and recycled, with the profits allocated to maintenance of the Garrahan hospital. Employees are committed to recycling other waste to support the “Fundacion Ninos com Cancer” foundation. In Romania the steel cord plant managers dedicated two days to the paediatric neuralmotor ward of Slatina Hospital, remodelling interiors. Together with the hospitalised children, they painted and decorated the walls of the ward and cafeteria to transform them into friendlier environments, and then they installed furniture and equipment for rehabilitation. A final celebration was organised with the distribution of toys collected by the managers themselves. Finally, in the United Kingdom several employees dedicated themselves to sports activities for charitable fund raising. The most creative participants managed to collect donations by walking on burning coals and, incredibly, letting their moustaches grow (in spite of the protests raised by some wives).


Employees in various countries participated in making donations and collecting funds for victims of the natural disasters in Haiti and Moldova. On January 13th, 2010, Haiti was struck by a disastrous earthquake (which left 222 thousand confirmed dead, 300 thousand injured, 600 thousand people who have left the capital Port-au-Prince to seek shelter elsewhere, about 100 thousand buildings destroyed and 190 thousand buildings damaged). Pirelli and its employees immediately decided to give their support for reconstruction, launching a collection of funds to support the “My time for Haiti” operation.

The culture of the Group, as a multinational company, holds that integration and support in favour of the communities where a company operates do not suffice to establish substantial “social responsibility.” Global needs and emergencies must also be considered and dealt with to the extent possible, regardless of whether the Group produces in a certain place or not. This is the case of Haiti: Pirelli does not operate locally, but it simply responded responsibly to a global emergency, to the extent of its abilities.

Every employee was able to choose whether and how much to donate in terms of their own working hours (which explains the title of the project, “My Time for Haiti”). The amount is then collected through deduction of the donated hours from the wages or salary of the individual donors. The company matched the amount collected by the employees, doubling it. This permitted the reconstruction of three schools in Haiti, two in the city of Belladère (Ecole Atenoir Furmin and Ecole Congreganiste Marie Jeanne, filles de Marie) and one in Anse-à-Pitre (Anse-à–Pitre Liceum).

The employees were given frequent updates on work status, with photos and videos, both via intranet and in company newsletters. The external community was periodically updated with news on the “Sustainability Channel” of

The direct positive impact of the project was as follows: 4,000 Haitian children were able to return to school in just a few months (three schools had been entirely rebuilt by the end of 2010), in a new, secure and comfortable setting, a place for meeting and growth whose positive effects also impacted the families of the children themselves, for a total of about 20,000 persons.

The Project led to the establishment of a successful and effective partnership between the Group and the United Nations High Commissioner for Refugees (UNHCR), which coordinated local reconstruction activities together with the NGO Plan International. Pirelli has been an active member of the United Nations Global Compact since 2004, and the United Nations immediately played an active part in reconstruction. The UNHCR was on the front line in Haiti immediately after the earthquake. Together with the UNHCR, the Group identified a concrete reconstruction project, which was immediately preferred over the mere donation of collected money. In regard to the statements made about the project by UNHCR and Pirelli:

Antonio Guterrez – United Nations High Commissioner for Refugees – Washington:

“Following the devastating earthquake in Haiti last year, UNHCR appealed to the international community to help address the massive needs of the displaced. The management and staff of the Pirelli Group responded to that appeal. Thanks to their contribution, three schools in northern Haiti have been rehabilitated and furnished, restoring normalcy and hope to the lives of 4,000 schoolchildren”.

Marco Tronchetti Provera, Chairman and CEO of Pirelli - Milan:

“With the ‘My Time for Haiti’ project and thanks to the valuable, effective partnership with UNHCR, Pirelli and its employees once again translated Corporate Global Citizenship into practice. Children education is one of the most important values to be preserved and fostered in a reconstruction phase: a sustainable, responsible approach to enable them building a better future”.

The statements cited here will be published both by Pirelli and by UNHCR by the first half of 2011 in a “web story” dedicated to the project “My Time for Haiti.”

However, the format of the initiative was not new to employees. Following the tsunami that struck Indonesia in 2004, Pirelli launched the “My Time for Indonesia” Project, which has the same governance structure (an operating committee and a supervisory committee, the collection of employee work hours, and a company donation of more than double the amount collected from employees). Its partner was the Indonesian government, and the collected funds made it possible to reconstruct two schools in Banda Aceh, one of the areas most devastated by the tsunami.

However, Pirelli employees also took independent action in favour of the environment, collecting litter and cleaning forests in Romania, planting trees in England, fighting soil erosion in Turkey and cleaning beaches in Venezuela. Other projects in Venezuela include an environmental calendar, a museum dedicated to ecology and the reopening of a model farm with the donation of trees for sustainable production of cacao. In Mexico, the Group sponsors city gardens.