Corporate culture: Fondazione Pirelli

  • The Fondazione Pirelli (Pirelli Foundation) was established in 2009 specifically in order to promote the creativity of new generations of artists and researchers
  • The Foundation welcomed over three thousand visitors
  • Website: www.fondazionepirelli.org

The Pirelli Group has been recognised for over a century, both in Italy and around the world, as one of the most prestigious examples of “corporate culture.” The Fondazione Pirelli (Pirelli Foundation) was established in 2009 specifically in order to provide continuing, holistic and authoritative support for corporate culture. Its guiding principle is to promote the creativity of new generations of artists and researchers, offer a platform for the thought that links the tangible industrial experience and memory conserved in the Historic Archive with the drive for design, while promoting the value of current experience as it gradually becomes history.

Inaugurated in April 2010 at the historic “Fabbricato 134” at Bicocca, the Foundation welcomed over three thousand visitors over the year, from schools, institutions, associations, company museums, foundations and customers. It organised meetings, conferences and seminars, training courses, exhibitions and events.
Management and improvement of the Group Historic Archive is one of the Foundation’s main purposes.

Among the current archive activities, which began in 2010, mention should be made of the automated inventory system – based on the standardised GEA system – to handle over 2.5 kilometres of documents kept at the Archive, together with cataloguing and digitalisation of the immense photography archive, as well as collaboration with the Cineteca Italiana in Milan for restoration of about 200 feature length films and digitalisation of the complete collection of the magazine Rivista Pirelli. Special mention must be made of the start of restoration of about 150 original advertising sketches that will form the core of the exhibit to be held at the Milan Triennale – dedicated to the theme of Pirelli brand fashion.

At the same time as the Archive opening, the site www.fondazionepirelli.org went online in April 2010. This website will be developed and improved in 2011 in order to reach an ever-more diversified target of users through the systematic addition of new functions.