Green performance initiatives

  • Reduction of CO2 emissions, with a reduction of 36% of specific emissions
  • The production of energy from renewable sources for more than 20% of energy requirements
  • Energy efficiency, with a reduction of 33% in specific consumption

Consistently with the Group’s green performance strategy, since 2009 the Settimo Torinese New Industrial Centre project has involved the implementation of an action plan to reduce energy consumption and prevent environmental impact, for the responsible use of natural resources, promotion and adoption of standards that exceed international standards.

-33% reduction in specific energy use

+20% energy from renewable sources

In comparison with the previous organisation of car tyre production at Settimo Torinese, the project’s principal objectives in regard to energy and the environment are:

  • reduction of CO2 emissions, with a reduction of 36% of specific emissions, through total conversion of plants to methane use;
  • the production of energy from renewable sources for more than 20% of energy requirements, through the installation of photovoltaic panels totalling 1.1 MWe and co-generation systems using biofuel, for a power output of 1 MWe;
  • energy efficiency, with a reduction of 33% in specific consumption, due to the modern technologies created both by Pirelli research and the best opportunities offered by the market.

“Rubber powder” will be used for outdoor paving in asphalt in order to guarantee reuse of discarded tyres, lower fuel consumption and noise abatement.

In certain areas, paving made with a type of cement treated with a photocatalytic active ingredient is being designed, with the purpose of reducing air pollution.