2010 Sustainability objectives for 2011, 2012, 2013, 2014, 2015

Legend:  In progress   in lavorazione  -  Target year   Anno di raggiungimento  -  Mantenance   mantenimento
  2011 2012 2013 2015
Economics       
Impact of sales of green performance products against total of group sales >45%


 
Adjustment of production activities in rapidly developing economies (RDE), Latin America and mature markets,
where each of the three areas will contribute 1/3 to Group profits in 2015




Technological upgrade of production sites and machinery (in 2015, 60% of production will be realised at sites and plants less than 10 years old).



Pirelli will invest Euro 1.9 billion over next 5 years, increasing its production capacity and focusing on the premium market segment in rapidly developing economies, according to a “local for local” strategy aimed at improving product mix and efficiency and consolidating leadership in all market segments in Latin America.



Maintenance of value of investments in research and development over next three years at about 3% of sales,
representing one of the highest levels in the sector.



 
   
investors and financial community
Communication focused on publicising gradual implementation of the new 2011-2013 Business Plan


 
Communication focused on publicising gradual implementation of the new 2011-2013 Business Plan

 
      
Vendors      
Rewriting of sustainability clauses of contract to simplify syntax
     
Training for all buyers on management of independent audits of vendors and deployment of remedial plans
     
Vendors Portal: development, pilot project in Italy and first extension to other EMEA countries in 2011

   
Drafting of Pirelli Manual on management of supply chain

 
Definition of new audits according to criteria established by local Pirelli facilities, while retaining central support and after the training mentioned above



      
Customers      
Focus on dialogue with the end customer through web platforms and opinion surveys



Launch of Engaging the Consumers project. On the basis of detailed analysis of all phases of procurement process, the project aims to identfy and select Pirelli consumer targets exactly, on whom “consumer insights driven” plans and marketing activities are to be focused, with all of this serving Group growth strategies.
     
Road safety information and training campaigns, according to the programme defined after signing the EU Safety Charter



      
Environment      
Entire range of tyre products free of highly aromatic oils worldwide


 
Extension of Environmental Management System certificate to all activities at New Technological Centre
     
Specific energy consumption -15% against 2009 value (by 2015)



Specific energy consumption -13% against 2009 value (by 2011)
     
Specific equivalent CO2 emissions -15% against 2009 value (by 2015)



Specific equivalent CO2 emissions -9.5% against 2009 value (by 2011)
     
Specific water consumption -35% against 2009 value (by 2015)



Waste: -5% production, +5% recycling against 2009 values


 
Complete substitution by Steel Cord Business Unit of all wood pallets in favour of plastic or metal ones

   
Use of solvents in production processes -5% against 2009 value by extending solvent free technologies.


 
     
Employees      
Focus on employee welfare: mapping and actions



Analysis of gender differences in Pirelli, in its industrial sector and in the global evolutionary context in order to update the related Management System and then transfer it to the management of all other diversity elements for setting targets about increasing diversities among managers in medium and long term

   
Pirelli will commission new independent SA8000® audits to be carried out at production plants in South America, China, Egypt, Turkey and Romania
     
New online and paper Employer Branding campaign
     
New Settimo Torinese industrial centre: 11 days of training pro capita on average for a total of about 1250 employees
     
Pirelli Leadership System: training for local middle management (final involvement of 400 middle managers),
similar to training courses held for executives in 2010

     
OHSAS 18001 standard: issuance of all certificates with SAS international accreditation beginning in 2011

 
Health, Safety and Environment Week - Event held simultaneously at all Pirelli production facilities
     
Pirelli Tyre industrial accidents FI (frequency index) reduced about 40% against 2009


 
Definition of new Group standard for maintenance activities
     
Consolidation of new POWRA (point of work risk assessment) tool for maintenance activities

   
OHSAS 18001 certification of Guacara plant (Venezuela) and of Bumbesti (Romania)
     
Focusing of monthly “Safety Bulletin,” distribuited internally, on key safety indicators
     
Integration of a Health, Safety and Environment module in the Process Kaizen Engineer training course

   
Definition of a Group standard for internal non-monetary rewarding on Health, Safety and Environment issues
    
      
External Community
Reinforcement of social and environmental responsibility partnerships with local NGOs and central and local institutional entities, based on dialogue for identification of action priorities

   
Continual pro-active approach to dissemination of good sustainability practices at the local and international level n(through CSR Europe, World Business Council For Sustainable Development ...)



Revision of internal procedures for management of philanthropic activities
     
Application of Whistleblowing Procedure to external community