Life Cycle Thinking: Towards Carbon and Water Footprint

  • Using the results of assessment of environmental impact throughout the product life cycle (Life Cycle Assessment)
  • Footprint analysis: water (water footprint) and environmental change (carbon footprint)
  • Developing products, while thinking about the interactions with the environment stemming from their production, use and end of life.

Life Cycle Thinking: Towards Carbon and Water Footprint

We must reject the mythology of perpetual growth that grew out of the fantastic technological developments of the past two centuries. […] We should be able to persuade the next generation that the secret of living a good life is learning to live within limits.
Perpetual Growth, Garrett Hardin 1994

Continuous research to improve performance is also based on the ever-more detailed and extensive awareness of the interactions between Group activities and the environment, without being limited to those it directly operates but by expanding the scope of analysis to all phases of the life cycle of Pirelli products.

This is the only approach that can guarantee that nothing is left to chance, that strategic choices are managed knowingly and effectively by decision-making processes taking into account environmental variables and, more in general, sustainability.

The Company sums all this up with the concept of “Life Cycle Thinking”: developing products, while thinking about the interactions with the environment stemming from their production, use and end of life.

LIFE CYCLE ASSESSEMENT OF AN AVERAGE EUROPEAN PASSENGER CAR TIRE
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This approach, which is key to guaranteeing full environmental sustainability, is supported by scientifically recognised tools that can improve strategic decisions as objectively as possible, by using the results of assessment of environmental impact throughout the product life cycle (Life Cycle Assessment).

This process represents an ambitious goal for Pirelli. It calls for an initial phase of Footprint Analysis, in-depth study of existing interactions between the environment and the product over its entire lifetime, with special attention to two key themes: water (water footprint) and climate change (carbon footprint).