Customer focus

  • Comprehension of the market,anticipation of customer needs, offering of innovation, safety, quality and performance
  • Informing, training, dialoguing, giving immediate responses

Customer focus – a key aspect of the Values and Ethical Code of the Pirelli Group - presupposes a constant and on-going commitment in terms of:

  • comprehension of the market context in which the Group operates;
  • consideration of the impact of the Group’s actions and behaviour on the customer;
  • exploitation of every opportunity offered by doing business to satisfy the customer’s needs;
  • anticipation of customer needs;
  • top product quality, as well as excellence of production systems and processes;
  • constant focus on performance to satisfy customer performance and safety expectations;
  • excellence and competitiveness on the market to offer customers quality products and services that efficiently satisfy their demands.

As part of its customer focus, Pirelli has also adopted a clear procedure for responding to complaints. Drafted in the form of internal, interdepartmental rules, it requires giving immediate responses to complainants.

The Company’s commitments as listed above are similarly made explicit in the General Conditions of Supply applied by Group companies.