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At the 2010 Hannover Trade Fair, one of the biggest and most important industrial trade fairs in the world, entitled “Efficiency, Innovation, Sustainability,” the massive presence of Pirelli products at the Italian stand confirmed the eco-sustainable policy adopted by this company. The Group...
At the material component level, tyres are made of numerous materials that influence how they are recovered.95% recycled tyres in Europe in 2009An end-of-life tyre can be recycled in two different ways:Recycling of material: the tyre can be used as-is, or after physical treatment in countless...
About 1.4 billion tyres are sold every year worldwide (JATMA Report 2010), and they naturally become endof- life tyres.1,4 Billion tyres sold every year by all tyre makers worldwideIn 2009 about 2.6 million tonnes were produced in Europe; in 2007 about 4.6 million tyres were made in the United...
The adopted approach allows the creation of sustainable value over time, from which the company derives both tangible and intangible benefits The world’s fifth biggest tyre maker as measured by its turnover, the Pirelli Group is a leader in the high-end and high technology content segments. In...