product life-cycle

The principal objective of research and development in the Truck Business Unit is to strike the right balance between all the characteristics of a Pirelli tyre: performance, safety and environmental friendliness. This means developing a tyre that is not limited to compliance with regulatory...
In 2001 the study Life Cycle Assessment of an average European car tyre (Prè Consultants B.V. on behalf of BLIC, 2001) highlighted the substantial environmental impact of a common tyre during its useful life, which is far greater than its impact during the other two phases, manufacturing and end of...
Life Cycle Thinking: Towards Carbon and Water FootprintWe must reject the mythology of perpetual growth that grew out of the fantastic technological developments of the past two centuries. […] We should be able to persuade the next generation that the secret of living a good life is learning to...