green performance

The principal objective of research and development in the Truck Business Unit is to strike the right balance between all the characteristics of a Pirelli tyre: performance, safety and environmental friendliness. This means developing a tyre that is not limited to compliance with regulatory...
Pirelli research and develop activity created new products in 2010 in the car and light truck tyre segment, flanking the existing green line of Cinturato tyres.The Group decided to launch the Scorpion Verde in Barcelona. This is the first high performance ecological tyre for SUVs and crossovers...
Environmental friendliness, safety and performance are the key features of the new Pirelli Cinturato, whose innovative compounds, structure and tread patterns ensure lower consumption and carbon dioxide emissions, greater durability and improved safety characteristics in both wet and dry conditions...
The Group’s R&D has carried on its commitment to develop innovative products, characterised by performance and eco-sustainability, in accordance with the company Green Performance philosophy.Respect for the environment, safety and cutting-edge performance are the key characteristics of the new...
The adopted approach allows the creation of sustainable value over time, from which the company derives both tangible and intangible benefits The world’s fifth biggest tyre maker as measured by its turnover, the Pirelli Group is a leader in the high-end and high technology content segments. In...